Men's File: Marwood's magazine of choice

City Mad Men

Not that TM Lewin is on the list of Marwood competitors, but this article in today's Evening Standard is interesting all the same. The current demand in tailoring is taking on a new direction.

Eddie Jacob

Dancing Marwood
www.eddiejacob.co.uk

Ruby Helmet

Swing. Jitter+Jive.

The ties are flipping, the feet are lifting, the floors are bouncing and the girls and guys are oozing old-school charm, energy and nostalgia. The style? Even better regenerated and reinterpreted for now.

Sikka

Bow Tie Trend

The Gitmas Bros bow ties, selling in Dover Street Market, are amongst my future competitors... as well as Drakes who are now pushing their market and doing silk unlined bow ties and selling in Present in Shoreditch. Neckwear is steadily moving away from the 'City' connotations and becoming a part of a casual wardrobe. Less about formality and more about style.

Accessorise

Tipping fabrics & Branding labels

Eddie's personal collection of Aquascutum ties over the years.

Currently considering label options and tipping cloths for Marwood... what will be the signature colour and what standard of label? At the moment it is impossible to find a label making company that doesn't make out of China or Turkey. Hang-tags are still possible, but the search goes on for UK woven labels.

Girls in Neckties... please

Archiving Marwood

Visiting an Italian fabric mill last week, these old bound books and old-school labeling system was so inspiring... very much in keeping with the Marwood's leather suitcase for presentation.