Saturday, 19 December 2009

Friday, 18 December 2009

Calling all Men...


...'If in that time you aren't thrilled and delighted, return for money back without question!'
Genius.
What more can be said?!

Thursday, 17 December 2009

Some vintage ties...







... from one of my favourite fashion resource websites: http://www.vintagetrends.com/



Wednesday, 16 December 2009

Sunday, 13 December 2009

Saturday, 12 December 2009

Recycled Ties

I like this image and the authentic appearance of the fabrics being vintage and original. Tumbler & Tipsy's Tipsy Ties are handmade from vintage fabric and embellished with vintage details like Russian pins from the 1970s. Although it's not right for Marwood, it's good to see another play on the necktie.

Monday, 7 December 2009

Alberto Moravia

"A modern man has only one accessory to mark his presence - a cravat"

Wednesday, 2 December 2009

Monday, 16 November 2009

Thursday, 24 September 2009

Friday, 18 September 2009

Far from inspiring aiport shopping...

This is the generic look of airport shopping... racks of ties lined up by brand (designer names only) and hanging from black plastic clips. There is never any imagery or inspiration with Ties and they seem to be an after-thought in so many ways, seen as a necessity to add to suits for meetings or events but not highly considered. It could be an innovative marketing project as well as design project to inspire a man to not only wear ties again... but shop for their perfect one seasonally (and before they enter the airport).

Monday, 14 September 2009

Friday, 11 September 2009

10.corso.como

Visiting 10.corso.como yesterday in Milan, these snaps are of the Tom Ford display of shirts and ties for this season. The look [large collars and wide ties] is not evocative of Marwood, yet the silk used and the construction of the ties is quality and so highly considered - they have the same old-school authenticity of the British tie brand 'Drakes' when you pick it up and feel the weight and the finish of the silk. The Marwood tie will be more compressed and less puffy to touch and the standard width will definitely be narrower... without it going so far as to being modish or trend orientated. If an era has to be named, it will reflect an older style from the 30'/40's but have a twist to make it modern and recognisable. It will definitely avoid the 'City' look.



This store has so many things right, but seeing this layout of ties made it clear that Marwood needs a more innovative approach in terms of display/presentation/packaging (without being over-fussy or awkward). One very important factor is that that a tie is rolled, like in this display and not crushed in to a folded flat object.