Friday, 18 September 2009

Far from inspiring aiport shopping...

This is the generic look of airport shopping... racks of ties lined up by brand (designer names only) and hanging from black plastic clips. There is never any imagery or inspiration with Ties and they seem to be an after-thought in so many ways, seen as a necessity to add to suits for meetings or events but not highly considered. It could be an innovative marketing project as well as design project to inspire a man to not only wear ties again... but shop for their perfect one seasonally (and before they enter the airport).

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