Monday, 13 September 2010

A bit about Drakes of London

Drakes of London are the makers of the finest English neckties. They have been around since 1977 and have their own tie-making facilities on their premises in Clerkenwell, London. Here at Marwood we admire Drakes for producing a quality product that truely provides for the traditional tie-wearing City worker yet recently they have also responded to the demand from stores such as Dover Street Market and Comme des Garçons for a more modern take on neckwear, and it is this part of their collection which Marwood is in a way competing with. There is a demand for modern, relevant neckwear for a fashion conscious consumer who still cares about tradition and quality assurance. Marwood's initial vehicle is neckwear and it allows us to explore and design with pattern in wool and silk. Every tie in the Marwood collection will be a pattern of some kind (no stripes or motifs though) and although it will be reminiscent of the past, it will have a strong image and modern context, making it an appealing new choice.

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