Saturday, 25 February 2012

Marwood's A/W'12 Fashion East Installation for London Fashion Week

‘In filmmaking split screen is a technique that allows one actor to appear twice in a scene (as though they were cloned or had traveled through time). In film, split screen is the visible division of the screen, traditionally in half, but also in several simultaneous images, rupturing the illusion that the screen's frame is a seamless view of reality, similar to that of the human eye.’

This is the 3rd season that Marwood has shown with Fashion East as part of Menswear Day for London Fashion Week. Marwood approached sculptor and furniture designer Greg Cox to create a bespoke unit to display the collection that would echo the signature ‘staircase’ tipping cloth used in all Marwood neckwear. The installation was designed to optimise the beautiful Somerset House space provided.

English wool with lurex woven in to the geometric designs
Split Screen Ties (image below by Steve from see his write-up HERE

Marwood’s third collection was inspired by a couple of the ‘Asakusa Portraits’ by Hiroh Kitai. Unusual proportions, textures and experimentation then became the foundation for creating the new range of Marwood neckwear. After manipulating portraits and patterns with cuts and folds and applying the split screen technique, the new vertical split designs were created and achieved by technical jacquards.

The result and mood for A/W ‘12 is a spectrum of early twentieth century eccentricity and modern day rustic luxury. Lurex yarns woven in with English wool, honeycomb graphics, jewel coloured slubby silks and the new seasonal Marwood lace featuring a historic crest motif make up this more diverse offering.

The A/W ‘12 Marwood collection allows the wearer unique and playful options for those infrequent yet important special events as well as everyday attire.

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