Friday, 26 March 2010

here. & Hendrick's Gin

Hendrick's Gin: Marwood man's drink of choice
East London based design agency 'here.' have come up with a selection of gentrified accessories that talk to the Hendrick's drinker. This subtle reworking of a classic drink (gin infused with cucumber and rose) and here's attention to detail, focus and pure understanding of the Hendrick's consumer results in a coherant story that is masculine, classic, confident, beautiful ...and ever so British. Marwood packaging has to be as considered as this - a tie in a giftbox will take on a new meaning.

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